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Too much social media could be bad for relationships
Business is about relationships, we all know that. And thankfully the online world of social media helps you build, extend and maintain relationships in more ways than you imagined possible just a few...
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Boston Marathon Explosion – the Internet response
Every day there are complaints about the Internet and how it has changed society and is making life worse for us. Indeed, there is hardly a week when something like the Daily Mail does not publish an...
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Twitter study reveals hidden depths in 140 characters
Who would have thought that Twitter could be an informational and educational tool better than traditional media? That’s the implication of work by Benjamin Gleason, a researcher at Michigan State...
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Don’t blame Twitter for bad business
Twitter is coming in for a bit of stick today. It turns out that yesterday the world’s financial markets went into meltdown as a Tweet suggested that President Barack Obama had been injured in a bomb...
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Content is more important than style
Whenever businesses consider a new website, their attention goes first to design. Indeed, when you look at web hosting companies who offer things like “instant websites” you will see that their...
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Google confirmation: forget SEO
If you are a search engine optimisation specialist, brace yourself, this will be a tough read. If you are a business owner, you too should sit back and wait for it; you are most likely not immune from...
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Don’t believe everything you hear about the Internet
Did you know that only 7% of human communication is verbal? The rest is all non-verbal. I know it must be true, I have been told it hundreds of times. Except of course, it is completed and total...
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The pronouns you use on your website matter
You matter; not just you, personally, but the word “you”. It is significant. Yet much of the Internet uses “we”. “We do this”, “we do that” are the kind of phrases you see all over the web. Indeed you...
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Follow fewer people on Twitter to have more impact
Your friends are more interesting than you. There, I have said it. However, it is true – at least “on average”. The phenomenon of the “friendship paradox” was first identified by Professor Scott Feld...
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Trigger basic instincts to connect with web visitors
Human beings have a few basic needs. Food, warmth and shelter are amongst the most important. If we get those three, we can survive and for any species survival is what makes the difference between...
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